Home-cooked meals that cook themselves.

File Under ︎ Friendly and straightforward copywriting

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👀  Industry: Food

ONE thing this website does well (AKA Copy Tip):

People don’t really buy products. People buy lifestyle upgrades, social status symbols or cultural acceptance. People buy peace of mind, time savers OR... sometimes they just want the “good enough” option.

⇝ “Tovala has given us a lot more time to spend as a family. To talk to each other, to play with our son, to do some extra work that we need to do. It's just priceless.”

⇝ “No need to shop, prep, cook, or clean. Instead, use our WiFi-connected smart oven to scan, relax, and enjoy.”