Snackable Copy Tips

Snackable copywriting tips to help you write unignorable copy for websites.

File Under ︎ Brutally honest copywriting

ONE thing this website does well (AKA Copy Tip):

Good use of the pratfall effect. When you admit your flaws people tend to like you more. Because it’s a demonstration of honesty. And this makes your claim more believable.

⇝ “You won't magically start writing copy like a Pro copywriter with 20+ years experience.”

⇝ “But you'll write copy far more believable, more vivid, more persuasive than the average fluff AI copywriting tools out there.“