FFUPs

A not healthy, just delicious snack brand for people who don’t care about “snack functionality”. 

File Under ︎ Copywriting with personality

ONE thing this website does well (AKA Copy Tip):

Tell the truth about your product. The truth is disarming as long as it's communicated in a memorable way.

⇝ “It’s life puffs backwards, but wrong.”

⇝ “edible swim noodles”

⇝ “pantry improvement devices”

⇝ “things for your mouth”

⇝ “they’re not a better-for-you-alternative”