︎ Snackable Copy Tips 👀
A bright sparkling cocktail made with 100% agave spirit and fresh citrus juice.
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Friendly and straightforward copywriting
ONE thing this website does well (AKA Copy Tip):
Find a villain. It can be a consumer pain or anxiety your product solves.
⇝ "BOTTLED COCKTAILS AND SPIKED SELTZERS were all too sweet, dubiously sourced, or made from intentionally vague ingredients."
⇝ "Enter Zuzu: made with sparkling water, agave spirit made from organic agave plants, fruit juice, fruit puree, a touch of organic agave syrup and a pinch of sea salt. THAT’S IT."
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Think Like a Copywriter
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