Excessively Good Sunscreen. From the makers of Poolsuite FM.

File Under ︎ Copywriting with personality

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👀  Industry: Personal Care

ONE thing this website does well (AKA Copy Tip):

"Put a mood into words and transfer that mood to the reader"- Helen Woodward, a very influential copywriter in the 1920's.”

⇝ “Sunscreens that take leisure as seriously as they do protection. Designed to make the wearer, look, feel and smell like they’ve been to paradise and back”

⇝ "It immerses the wearer in a nostalgic mix of coconut, banana, pool water, pool toy and swimsuit lycra for optimal poolside lounging."