Vacation


Excessively Good Sunscreen. From the makers of Poolsuite FM.

File Under ︎ Copywriting with personality



🌐  Visit: vacation.inc
👀  Industry: Personal Care


ONE thing this website does well (AKA Copy Tip):



"Put a mood into words and transfer that mood to the reader"- Helen Woodward, a very influential copywriter in the 1920's.”


⇝ “Sunscreens that take leisure as seriously as they do protection. Designed to make the wearer, look, feel and smell like they’ve been to paradise and back”


⇝ "It immerses the wearer in a nostalgic mix of coconut, banana, pool water, pool toy and swimsuit lycra for optimal poolside lounging."
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