If everyone in your industry sounds too corporate-y, do the complete opposite. Inject some personality into your website copy.
⇝ “The tennis here is of a good standard (indeed, we are proud to have sent three ball boys to Roland Garros, and Andre Agassi once smoked in the plunge pool). But Rochambeau members find as much to enjoy off the court as on it.”
⇝ “Due to high demand and Antoine’s ongoing elbow issue, there is currently a significant backlog of membership applications.”