37signals Web software that you buy ONCE and run yourself.

File Under ︎ Long copy that is a pleasure to read

🌐  Visit: once.com

👀  Industry: Tech 

ONE thing this website does well (AKA Copy Tip):

Position your brand against a villain. The villain can be the status quo. In this case it’s Once Vs. “The Church of Recurring Revenue” better know as SaaS.

⇝ “Something happened to business software.”

⇝ “You used to pay for it once, install it, and run it. Whether on someone’s computer, or a server for everyone, it felt like you owned it. And you did.”

⇝ “Once upon a time you owned what you paid for, you controlled what you depended on, and your privacy and security were your own business. We think it’s that time again.”