︎ Snackable Copy Tips 👀
37signals Web software that you buy ONCE and run yourself.
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opy that is a pleasure to read
ONE thing this website does well (AKA Copy Tip):
Position your brand against a villain. The villain can be the status quo. In this case it’s
Once Vs. “The Church of Recurring Revenue” better know as SaaS.
⇝ “Something happened to business software
⇝ “You used to pay for it once, install it, and run it. Whether on someone’s computer, or a server for everyone, it felt like you owned it. And you did.”
⇝ “Once upon a time you owned what you paid for, you controlled what you depended on, and your privacy and security were your own business. We think it’s that time again.”
Who created this website?
Think Like a Copywriter
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