Hand-crafted kombucha brewed with organic tea and live cultures.

File Under ︎ Copywriting with personality

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👀  Industry: Drink

ONE thing this website does well (AKA Copy Tip):

If everyone in your industry sounds too corporate-y, do the complete opposite. Inject some personality into your website copy.

⇝ “scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics.”

⇝ “Because this isn’t sunrise salutation sipping booch. This is smack your face off and call me Sally booch. This is rip your guts out, feed it some good stuff, and then shove ’em back in booch.”