ONE thing this website does well (AKA Copy Tip):

If everyone in your industry sounds too corporate-y, do the complete opposite. Inject some personality into your website copy.

⇝ “Expect scandalous results with Hashtag Monday (like a stripper pole in the white house).”

⇝ You’re hiring email marketing ichigyo-zammai. That’s our dirty little secret

⇝“Contracts, sky-high consulting fees or blood oaths? We say nay. Let’s start with a “dating before marriage” 12 weeks kinda deal.”