Dead Happy 

Really easy life insurance. Make a deathwish, get it insured.

File Under ︎ Copywriting with personality

ONE thing this website does well (AKA Copy Tip):

If everyone in your industry sounds too corporate-y, do the complete opposite. Inject some personality into your website copy.

⇝ “Make a Deathwish. It’s your insurance (and your death!).”

⇝ “not that wrinkly weirdo you might be in 20-odd years“

⇝  “or have a bronze statue made (of you).“

⇝ “Please die responsibly.”

⇝ “Life insurance (the bet you don't want to win).”