Directory︎ Next 🌐︎ Snackable Copy Tips 👀

Craftmix

All natural pocket-sized instant cocktail mixes.

File Under ︎ Friendly and straightforward copywriting

🌐 Visit: craftmix.com

👀 Industry: Drink

ONE thing this website does well (AKA Copy Tip):

People don’t buy products. People buy stories that are relatable.

⇝ "Say Goodbye to...leave your cozy couch. Drive in traffic to store. Purchase pricey ingredients. Attempt to be a bartender. Find overcomplicated recipe. Forget to buy cocktail tools. Your concoction tastes... gross. Sigh of remorse. Your friends are disappointed. Clean up the big mess.”

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